Program Overview Talking to Kids Talking Tips Parenting Expert Parental Advice Tell A Friend Additional Resources
 

Lorillard Tobacco Company's Youth Smoking Prevention Program has a policy to respect and protect the privacy of its users. This privacy policy statement tells you how we may collect information from you and how we may use it. Using the Internet should be a fun experience and we want to help make it so.

The information you provide to us will never be disclosed to third parties. There may be instances where we will request personal information, such as your name, e-mail address and birth date. For example, we may seek your personal information when you request information about our program, enter a contest or send one of our customized cards to a friend. We collect this information only for complying with your requests, fulfilling prizes and/or tracking/verifying compliance with federal, state, and local laws.

In the event we do collect your personal information, we will disclose our intended use at the time such information is requested, and will provide a means for you to opt out of receiving communications from us about new information relating to the youth smoking prevention program.

We may disclose user information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interfering with (either intentionally or unintentionally) our rights or property, other users, or anyone else that could be harmed by such activities. We may also disclose user information when we believe in good faith that the law requires it.

POLICY FOR INDIVIDUALS UNDER 18 YEARS OF AGE
We encourage parents and guardians to spend time online with their children and to participate in the activities offered on this Web site. Participation in our contests or promotions by any guests under 18 years of age requires written consent by a parent or legal guardian. All prizes will be awarded to the parent or guardian of the entrant.

USE OF IP ADDRESSES
An IP address is a number that's automatically assigned to your computer whenever you're surfing the Web. Web servers -- the big computers that "serve up" Web pages -- automatically identify your computer by its IP address.
We may collect IP addresses for the purposes of system administration, to report aggregate information to our promotional partners, or to audit the use of our site. When guests request pages from the Web site, our servers log the guests' IP addresses. We do not normally link IP addresses to anything personally identifiable, which means that a user's session will be logged, but the user remains anonymous. We can and will use IP addresses to identify a user when we feel it is necessary to enforce compliance with our terms of service or to protect our service, site, customers, or others.

USE OF COOKIES
What are cookies? Cookies are pieces of information that a Web site transfers to an individual's hard drive for record-keeping purposes. Cookies make Web-surfing easier for you by saving your preferences while you're at our site. We never save passwords or credit card information in cookies. The use of cookies is an industry standard -- you'll find them at most major Web sites.

By showing how and when guests use a site, cookies may help us see which areas are popular and which are not. Many improvements and updates to the site are based on such data as total number of visitors and pages viewed. This information is most easily tracked with cookies. We may use the information from cookies to provide services better tailored to our users needs.

We have two primary uses for cookies. First, we may use them to specify unique preferences. This way you don't have to tell us over and over again about the kinds of information you want to see. Secondly, we use cookies to track user trends and patterns. This helps us better understand and improve areas of the Web site that our users find valuable. While both of these activities depend on the use of a cookie, visitors to our Web site always have the option of disabling cookies via their browser preferences.

Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or indicate when a cookie is being sent. However, some parts of the Web site will not function properly or may be considerably slower if you refuse cookies.

LINKS TO OTHER SITES
We may provide links to other Web sites. We do not have control over these Web sites, the information collected on these Web sites or the manner in which such information is used. Please refer to the privacy policy of each linked Web site to learn how your personal information will be collected and used by these sites. We assume no responsibility for the collection and use of your Personally Identifiable Information disclosed by you to, or gathered by, any linked Web site.
Please keep in mind that whenever you give out personal information online that information can be collected and used by people you don't know. While we strive to protect our users' personal information and privacy, we cannot guarantee the security of any information you disclose online and you do so at your own risk. Our policy does not extend to anything that is inherent in the operation of the Internet, and therefore beyond our control, and is not to be applied in any manner contrary to applicable law or governmental regulation.

PERSONALLY IDENTIFIABLE INFORMATION
Personally Identifiable Information (sometimes "PPI") is information about you, such as but not limited to your name, address, city, state, zip code and e-mail address. There may be instances when we request such information, for example, when you request information about our program(s) or when your request requires your personal information (for example, but not limited to, participation in our programs and/or promotions such as contests, newsletters, sweepstakes, or sending one of our customized cards to a child or friend or when you contact us by email). We collect this information only for complying with your requests, fulfilling prizes, responding to you, and/or tracking/verifying compliance with federal and state laws as they are currently and generally interpreted and enforced. This information may be shared with third parties who help us create, run, and administer our Web site and our programs. Before we share the information, however, those third parties will have to agree to hold and maintain the information as confidential.
Your Personally Identifiable Information will not be shared with third parties whose purpose is to market or sell goods or services to you. We, however, may share aggregate information about our Web site visitors, for example, with our promotional partners.

We may disclose PII in special cases when we have reasonable reason to believe that disclosing this information is necessary to identify, contact or bring legal action against, someone who may be causing injury to, or interfering with (either intentionally or unintentionally), our rights or property, other users, or anyone else that could be harmed by such activities. We may also disclose user PII when we believe in good faith that the law requires it for example, but not limited to, requests from legal authorities, subpoenas and the law requiring that winners in games of chance promotions be reported to some states (New York and Florida) or if there is a reasonable belief that someone is in danger.

HOW TO CONTACT US
If you have questions or concerns regarding this Web site's privacy statement, you should contact the company as follows: contactus@keepkidsfromsmoking.com


Back to top